Bass Pro Shops App Review
If you are like me and you want to make sure every purchase ⊗ you make gives you something in return, ⊗ and you like that your favorite store says thank you for shopping with them. This app is for you. I don’t know if Bass Pro is the greatest place to buy in the world, but I like their selection and the fact that I can track what I buy from them through the rewards app.
Main Features of Bass Pro Shops App
Because the app is pretty bare bones right now, the functions are really simple. Me, I like simple. After signing in and connecting the app, you have one page in front of you that is easier to navigate than a town with only one street.
⇒ The face of the app includes my name, rewards ID, and a scanable barcode that makes collecting points in store a breeze. This also helps to make sure that I can always lose my points and not have to carry around another card. With all my trout trophy pictures, my wallet is fat enough as it is. If you do like the plastic card feel, you can easily order a card with two touches of the fingertip.
⇒ On the app, you can easily view your current points balance, and view your points’ history. Being an outdoor junkie can mean spending a lot of dough, and the rewards program is there to give some of the back. Having access to the history means that I can make sure I get all the credit coming to me.
⇒ Speaking of credit, I don’t do this often, but once in a while I forget my card, or a family member buys me something from Bass Pro without using my rewards card. Thanks to the app, ♣ I can take any receipt and input the purchase information. Boom, instant credit. ♣ I never miss a purchase, and never miss a reward. Which is good, and bad, because it gives me incentive to buy more.
What I Liked The Most?
I really love how simple the whole app is. From signing in to tracking my rewards history, I never have to perform more than three actions to accomplish anything in the Bass Pro Shops app. The simplicity extends to a very fast experience while using the app. I don’t have a long wait time to record purchase receipts, or make sure I am getting all my rewards.
Speaking of signing in, the app has a little feature that I found enormously helpful on the log-in screen that allows me to view my password as I type it. The problem with smart phones and touch screens is that it can be difficult to make sure I’m hitting the key I want to hit. Thanks to this handy feature I can view the password as I type it, and not get stuck in a loop of “incorrect password” errors, with no idea which letter I am inputting wrong.
I also love that I can use the phone as my rewards card. I can’t tell you how many times I have tried to use my bounty of rewards’ points only to be told I couldn’t because I didn’t have a blasted card. Using my phone as the rewards card is so easy and very convenient.
I’m not much of a looks guy, and usually as long as something works I am good with it, unless it is drowning in pink, of course. I love the look of the Bass Pro Shops app. The screen background has almost everything I want. A small logo that doesn’t interrupt the view of a gorgeous wilderness scene makes me want to go outside and do something.
What I Liked The Least?
Can’t shop from the App
The obvious hole in the current app platform is that you cannot shop directly from the app. I would love to be able to do everything in one place. After all we are in the age of ultimate convenience, right? The real problem is that I have to sign in twice to be able to use my Bass Pro Shops account. Or, not use the app altogether.
One of the primary reasons I wanted the app and to start shopping online with Bass Pro Shops is because I had to move for work. Where I live now is more than an hour from a Bass Pro Shops store, so I was hoping I could keep shopping with Bass Pro Shops without making the drive. It’s true that I can use the website, but what is the point of having the app if it doesn’t let me shop ?!
The set up process was a little difficult at first as well. I usually shop in store, so I didn’t have an online account. I am not sure why, but I got several system errors. This may be due to the rebuild of the app and website, but it was nonetheless frustrating. Even without the errors, the skeleton nature of the app should be easier to access and set up.
⇒ I ended up calling the Bass Pro Shops rewards center, and they were superbly helpful.
After a brief conversation, I was able to get around the errors and have full access to my rewards account via the app. If their customer service is any indication of how the app will be in the future, I have high hopes for this development and functionality of the Bass Pro Shops App.
Mobile UX Review
Splash Screen, Tips & On-boarding – Rating: 3/5
- The app appears to load quickly but miss the load progress the first time.
- On-boarding sequence is not used which could be considered as a good practice since the App is about an online shop.
- Splash screen is consistent with the brand and communicate its essence.
Home screen & Navigation – Rating: 2.5/5
- The home screen doesn’t provide the user with journey(s) and functionality to complete their priority tasks, and content that meets their needs and expectations.
- After signing in, the home screen appears with a link to enroll for the rewards program which is totally unexpected at this stage.
Sign-up, Sign-in & Permissions – Rating: 2.5/5
- The App direct the user to the website to complete his sign up. This is considered as a bad mobile UX.
- Registration requires multiple user date to be completed, this is a road-block to adoption. The App could capture the bulk of user data during their first checkout.
- User can select to reveal or hide password as they type, during sign-up or sign-in.
- Return-user is persistently signed-in to their App.
Content & Design – Rating: 2.5/5
- Visual design engages and enhances the user experience.
- Most of content is provided by the website and not by the App.
Usability Hygiene – Rating: 2/5
- The App takes users very often to the browser (BassPro.com website) to accomplish their journey.
- The App is buggy sometimes.
My Final Take
Even though the app is in a very limited state right now, what they have works very well. I am able to have direct and dedicated access to a single aspect of my Bass Pro Shops experience. ♦ The rewards program is something I really enjoy as part of being a customer, and this app takes a lot of questions and annoyance out of using a rewards program.
I recommend downloading and using the app, and exercising a little patience until they release a full version with shopping and ordering features.